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Facial cleansing
Well begun is half done!
Daily cleansing is the first crucial step your skin needs to stay healthy, soft, and toned, and it must be done in a balanced way, morning and evening, respecting your skin type.
The NMF (Natural Moisturizing Factor) is a thin natural layer that covers, hydrates, and protects the skin.
Excessive cleansing or the use of harsh cleansers can remove the NMF, resulting in dry skin, hypersensitive skin, and/or skin prone to inflammation and even acne, quickly losing its fresh and radiant appearance.
Correct facial cleansing (don't forget the neck) helps reactivate circulation, making the skin more receptive to subsequent treatments. Since the skin only regenerates at night, in the evening it is necessary to remove everything that accumulates on it during the day and any makeup. In the morning, on the other hand, sebum, dead cells, and cosmetic residues must be eliminated to prepare it for the morning routine.
What happens if I don't cleanse my face in the evening?
If you feel an irrepressible laziness in the evening, never go to bed without cleansing your face! This oversight can cause skin dehydration, irritation, clogged pores, and an increase in blackheads and pimples, especially for those with oily skin.
What is double facial cleansing?
Suitable for all skin types, it is a cleansing method that truly makes a difference, helping to keep the face brighter and more oxygenated and preventing clogged pores and imperfections. It consists of performing a double evening facial cleansing, first with an oil-based cleanser, a balm, or a milk, immediately followed by a gel cleanser that rinses off.
Beauty Tip: those with young, oily, or acne-prone skin should not be afraid of it; on the contrary, they should embrace it!
Oil-based cleansers, by affinity, are able to bind to fats and thus dissolve them, perfectly removing them from the face. By effectively removing sebum, you will provide numerous benefits to the skin and eliminate the unpleasant tight skin sensation caused by overly aggressive cleansing, which can lead to a rebound effect.
Regarding double cleansing, Sublime Cleanser and Balancing Cleanser can be combined with the lotions Moisture and Balancing, which replace the traditional concept of toner.
Alternatively, the cleansers you can also use as masks: Tokyo Cleanser, City Pure and Kashi by Urbanic, followed by a spray of Hero, the toning and antioxidant essence.
Paoma's cleansing is a sensory and fragrant indulgence. Perfect Balm is a rich gel that removes makeup and cleanses, while Essential Facial Lotion is a toning treatment that provides radiance and hydration.
Kalahari Dream Cleansing Oil and Daily Detox Facial Wash by Evolve are perfect for oily/acne-prone skin, to be used together in the evening for double cleansing and concluded with Liquid Radiance Glycolic Toner to smooth and brighten the skin.
Check out our online selection, or come visit us in Milan, at Profumeria Oggioni, for even more targeted advice!
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